Brand Executive

About the Company

www.cothas.com

JD for Executive / Sr Executive – Brand

Experience - 1 to 3 years in marketing

FMCG will be Plus

About the Role

Coordination and execution of promotional and advertising activities. Supporting the Marketing Communications / brand Managers to deliver assigned campaigns, on time within budget and in line with strategic objectives.

Responsibilities

Printing and execution of collaterals.

Regular feedback and consumer interactions for the campaigns being executed.

Preparing and sharing a MIS report to manager weekly.

Preparing and following a check list for Cross Promotional material availability.

Work in correlation with marketing service providers such as digital & offset printers, BTL Agency Vendors etc to arrive at the best arrangements for the company.

Negotiations to ensure best rates are shared.

Observing market trends, latest innovations, competitor tracking.

Documentation of competitor’s day-to-day activities (Communication / Signage / running offers / Paper ads / etc).

Qualifications

Any Graduation

Required Skills

BTL

Vendor management

Market analysis