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▷ Only 24h Left : Brand Executive

▷ Only 24h Left : Brand Executive

Emami LtdIndia
5 hours ago
Job description

We are hiring!

Position : Brand Executive – Marketing, Consumer Care Division (CCD)

Location : Kolkata

Industry : FMCG

Why Join Us?

  • Be part of one of India’s fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty.
  • Work closely with leading brands and gain hands-on experience in brand building and marketing execution.
  • Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment.
  • We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department.

Job Summary :

We are seeking a creative, analytical, and results-driven Brand Executive to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment.

Key Responsibilities :

Brand Strategy & Execution

  • Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience.
  • Support ATL and BTL campaigns to drive brand visibility, engagement, and growth.
  • Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.

    • Market Research & Insights

  • Conduct market research to analyze consumer preferences, competitor activities, and category trends.
  • Compile insights and prepare analytical reports to support brand positioning and marketing plans.

    • Creative & Agency Coordination

  • Collaborate with creative and media agencies for campaign execution, packaging design, and promotional content.
  • Ensure all communication materials maintain brand consistency and visual identity.
  • Liaise with media partners to execute marketing campaigns across various channels, including digital, social media, and traditional platforms.

    • Brand Activation & Promotions

  • Support the execution of consumer activations, events, trade shows, and influencer marketing initiatives.
  • Manage vendor relationships for on-ground branding, POS materials, and promotional merchandise.
  • Track and report campaign performance and ROI to the Brand Manager.
  • Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.

    • Product Development & Launch Support

  • Assist in new product development (NPD) activities including concept evaluation, packaging design, and launch execution.
  • Coordinate with Sales, R&D, and Supply Chain teams to ensure timely product rollouts.

    • Budget & Reporting

  • Support in preparing and managing brand budgets in coordination with the Brand Manager.
  • Maintain trackers for marketing spends, campaign timelines, and deliverables.

    • Brand Consistency

  • Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.

    • Continuous Learning & Collaboration

  • Stay updated on industry trends, consumer behavior, and marketing innovations.
  • Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.

    • What we are looking for?

  • MBA / PGDM or equivalent qualification in Marketing, Sales, or Business Management.
  • 2–4 years of experience in brand marketing, preferably within FMCG or consumer goods.
  • Hands-on experience in campaign coordination, agency management, and marketing operations.
  • Strong analytical, creative thinking, and communication skills.
  • Proficiency in MS Excel and PowerPoint; familiarity with digital marketing tools is a plus.

    • What will make you successful?

  • Execution Excellence : Strong project management and follow-through skills.
  • Analytical Thinking : Ability to interpret data and generate actionable insights.
  • Collaboration : Effective coordination across teams, agencies, and vendors.
  • Creative Mindset : Passion for developing engaging, consumer-centric brand ideas.
  • Result Orientation : A proactive and detail-driven approach to achieving brand goals.

    • Ready to Make an Impact?

    Apply now and become part of Emami Ltd’s journey in building some of India’s most trusted and loved brands.

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