Equentis - Head - Search Engine Optimization

What is the role?

We are looking for a senior SEO practitioner to manage the growth of organic acquisition vertical.

As a Head, you will own SEO campaigns from start to finish along with the technical backlog. Youll leverage your expertise in SEO, ad tech, analytics & project management while partnering cross-functionality with IT, creative and content teams to deliver best-in-class SEO campaigns. Our ideal candidate will be responsible for creating and executing an SEO strategy that aligns with the company and business goals.

This includes researching and analyzing keywords, optimizing content, building links, and improving the overall search engine visibility of the company & website on the app responsibilities

A) Developing and implementing SEO strategies : across geographies and prepare the company's growth plan.

• Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis
• Create the SEO roadmap, identifying growth opportunities, and working with product development and other teams to prioritize opportunities and drive execution.
• Define and evaluate overall SEO content strategy.
• Lead event implementations on marketing platforms including Facebook, Google Analytics and Google Tag Manager.

B) Create, improve and build processes / methodologies to ensure SEO is incorporated in web content development process, paid search, social and PR with : .

sitemaps, website performance and content management.

C) Monitoring and reporting on SEO & ASO performance to provide regular reports on key metrics such as search engine rankings, organic traffic, and conversions.

D) Collaborating with other teams such as content and development, to ensure that SEO best practices are being implemented throughout the company's website.

E) Managing relationships with external vendors such as SEO agencies or freelancers, to execute on certain aspects of the company's SEO strategy.

F) Conducting competitive analysis to identify areas of opportunity and areas where the company may be falling behind in terms of SEO.

Note : Handling Multilingual & Multiregional SEO with BFSI industry experience is a Haves :

(ref : iimjobs.com)