Area Sales Officer

Job Title : Area Sales Officer (ASO)

Reports To : Area Sales Manager (ASM) / Regional Sales Manager (RSM)

Location : Varodara -Gujrat

Job Overview :

We are seeking a dynamic and result-oriented Area Sales Officer (ASO) to drive sales growth and market expansion in the assigned territory. The ASO will be responsible for managing primary & secondary sales, distributor relationships, and market execution to achieve business objectives.

Key Responsibilities :

• Achieve and exceed monthly, quarterly, and annual sales targets .
• Drive secondary sales through distributor engagement .
• Ensure proper execution of trade schemes and consumer promotions .
• Identify new business opportunities and expand the retail base.
• Ensure timely stock replenishment and distributor ROI management.
• Track and improve sell-in and sell-out performance.
• Resolve distributor issues related to pricing, schemes, payments, and logistics .
• Ensure proper branding, visibility, and placement of products at outlets.
• Monitor and ensure execution of POS materials and in-store promotions .
• Conduct regular market visits to track competitor activities, pricing, and new launches .
• Identify market gaps and propose strategic initiatives to increase market share .

Skills Required

Sales, Distributor, Distributor Management, Area Sales, Distributor Handling