Retention Marketing Associate

Retention Marketing Associate

Location :

Andheri, Mumbai (Onsite)

Employment Type : Full-Time

About Nap Chief

Nap Chief is India’s coolest premium kidswear brand. We blend high-quality, playful apparel with a vibrant direct-to-consumer community. We’re on the lookout for a

Retention Marketing Associate

who can help us build stronger relationships with our customers and turn first-time buyers into lifelong fans.

Key Responsibilities

Execute

WhatsApp, Email, and SMS campaigns

with accuracy and timeliness.

Segment customer base

and target cohorts for personalized communication.

Maintain

campaign calendars

and ensure delivery deadlines are met.

Assist in creating

automation flows

and lifecycle journeys.

Collaborate with creative and copy teams to ensure

brand-aligned messaging .

Monitor and report

campaign performance , highlighting trends and opportunities.

Support

cohort analysis

and

customer lifecycle mapping .

Take ownership of day-to-day execution while learning advanced retention strategies.

Key Skills & Qualifications

1–2 years of experience

in marketing / CRM / retention roles (preferred).

Basic knowledge of

WhatsApp, Email, and SMS marketing tools

(MoEngage preferred).

Understanding of

segmentation, targeting, and customer lifecycle basics .

Strong

analytical thinking

and cohort awareness.

Copywriting sense

– understanding what’s engaging vs. what’s not.

Detail-oriented with high accuracy in execution.

Curiosity and eagerness to learn

advanced retention practices .

Customer-first mindset

with a strong understanding of brand values.

Competency Focus

Primary :

C – Analytical, cohort analysis, segmentation.

Secondary :

I – Copywriting, engagement mindset.

How to Apply

Send your application to

or apply directly through LinkedIn.