Sr. Associate - Performance Marketing

COMPANY DESCRIPTION

Andamen is India’s leading men’s bridge-to-luxury DTC fashion brand, known for our timeless designs, premium craftsmanship, and commitment to delivering an exceptional customer experience. Launched in 2016, we have over two lakh customers and operate in six product categories and six digital distribution channels.

With a strong D2C base, active marketplace presence, and strategic retail expansion into EBOs / MBOs, we are building one of the most admired fashion brands from India.

Andamen is part of the Impulse Group, one of India’s leading fashion supply chain companies.

Impulse provides comprehensive design-to-delivery supply chain services to global fashion brands and retailers including ASOS, Debenhams, Next, Paul Smith, Shinsegae (Samsung Group), Walmart, and Amazon. Founded in 1982, Impulse has over 400 employees across India, Bangladesh, UK, Korea, USA, and Canada.

Learn more : https : / / www.andamen.com / about-us

ABOUT THE JOB

As Assistant Manager – Performance Marketing , you will be responsible for driving Andamen’s digital growth across Meta, Google, YouTube, and affiliate channels. This is a hands-on, analytical role where you will plan, execute, and optimize campaigns that directly impact traffic, CAC, ROAS, and revenue.

You will collaborate closely with the brand, content, and product teams to ensure campaigns are aligned with audience needs, category intent, and business goals. The role requires continuous experimentation across creatives, audiences, and landing pages, alongside strong data analysis to track performance and generate actionable insights.

KEY RESPONSIBILITIES

• Execute and optimize paid media campaigns across Meta, Google, YouTube, and affiliate platforms.
• Manage campaign planning for new product launches, sale events, seasonal promotions, and brand-building initiatives.
• Align messaging, creative propositions, and landing page flows with audience needs and category intent.
• Drive continuous experimentation through A / B testing on creatives, ad formats, audience segments, placements, and landing pages.
• Optimize budgets and performance metrics in real-time to deliver efficient CAC, ROAS, and revenue contribution.
• Set up and maintain dashboards to track traffic, CAC, ROAS, conversion rate, bounce rate, AOV, UPT, and channel-wise revenue contribution.
• Leverage tools like GA4, GMC, and internal BI tools to extract actionable insights.
• Conduct post-campaign analysis and quarterly deep dives to identify wins, gaps, and forward strategies.
• Partner cross-functionally with content, brand, product, tech, sales, and analytics teams to ensure growth alignment across the business.
• Stay updated on industry trends, platform updates, and emerging tools to continuously improve performance.

KEY QUALIFICATIONS

WHY JOIN US