Leading and managing our Email marketing projects in tools like SFMC, Marketo, Eloqua etc.Design and implement email marketing campaigns according to business goalsWork to improve our brand presenceRegularly track and get insights into competitors strategiesDevelop and monitor ROI and KPIsMaintain and manage all our social media channelsLiaise with Marketing, Sales and Product development teamsSuggest and implement direct marketing methodsSuggest strategies and methods for improvementStay up-to-date with digital media technologies and latest trendsOwns the project timelines, milestones and timely delivery of all multi-channel projectsApply classic project management methodology capabilities : project delivery within defined budget, specific timeline, standards of quality and agreed-upon scopeUnderstand campaign management and CRM programs, required procedures and data integration requirementsServe as first line of communication for Brand / Business contact and own client satisfactionGather initial requirements and collaborate with Marketing Services Delivery Lead responsible for drafting the business requirements and managing data integration requirements with Client s marketing database vendorSkills Required
Competitor Analysis, Email Marketing, campaign design, Social Media Management, Brand Management