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Associate Director - Business Operations

Associate Director - Business Operations

2070HealthDelhi, DL, IN
30+ days ago
Job type
  • Quick Apply
Job description

About 2070Health

W Health has set up India’s first healthcare focused Venture Studio called  2070 Health  - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new business. Companies incubated in the last 24 months include Elevate Now , Nivaan Care , Reveal Healthtech and BabyMD and Everhope Oncology .

Role definition :

The Associate Director - Business Operations will report to the Chief Operating Officer of the Studio and will work closely with our Product, Marketing, Sales & GTM team on key priorities. You'll be responsible for driving strategic initiatives, fostering cross-functional collaboration, institutionalize knowledge in product, operations & marketing and ensuring that the gears of the organization are always turning smoothly.

Responsibilities :

Go-to-market (Execution)

  • Design and refine GTM strategies for growth initiatives, creating clear success metrics, methods for tracking progress, and risk-mitigation frameworks.
  • Collaborate with marketing, sales, and design teams to translate GTM plans into actionable campaigns and sales motions.

Offline Expansion & Demand Generation

  • Lead multi-channel offline campaigns (health camps, OOH, local events, corporate tie-ups) to achieve monthly leads, conversions, and ROI targets.
  • Build referral partnerships with doctors, corporates, and pharmacies, tracking referral conversions and sales pipeline growth.

    • Digital Marketing & Acquisition

  • Execute digital performance campaigns (Google, Meta, SEO, content) to deliver target CPL, CPA, and ROAS benchmarks.
  • Optimize landing pages and nurturing flows (email / SMS / WhatsApp) to improve traffic-to-lead ratio, conversion rate, and engagement.

    • Sales Enablement & Partnerships

  • Develop playbooks, training material, and collaterals to increase sales efficiency, cycle speed, and closure rates.
  • Expand corporate and diagnostic partnerships to drive partner-led lead volume and referral pipeline contribution.

    • Performance Tracking & Insights

  • Build reporting dashboards to monitor CAC, CLTV, channel ROI, and monthly acquisition vs. target.
  • Run post-campaign analysis to drive continuous improvement in lead quality and conversion metrics.

    • Brand Visibility & Community Engagement

  • Implement BTL / ATL campaigns to strengthen brand recall and achieve brand awareness and engagement benchmarks across clinic locations.
  • Launch community programs (screenings, awareness drives) to grow local engagement, lead funnel, and share of voice.

    • Requirements

  • 5-10 years of experience across healthcare, Pharma, D2C, e-commerce, or high growth startups
  • Educational Requirements : MBA from a Tier-1 Institution is a plus
  • A sharp executioner who can break down ambiguity into smaller constructs and problem solve
  • Ability to differentiate between execution-focused tasks and insight-driven / discovery tasks, and handle both effectively.
  • A very strong team player who can collaborate well across functions, leadership, and sub-cultures

    • Benefits

  • Flat, Performance-Driven Culture : Thrive in a collaborative, non-hierarchical environment where your impact is measured by results-not titles or seniority.
  • Entrepreneurial Exposure : Work directly alongside seasoned founders and business leaders, taking ventures from 0 to 1 across multiple cutting-edge healthcare companies.
  • Skin in the Game : Receive ESOPs from the Studio, giving you direct ownership and a real stake in the success you help create.
  • Access to Elite Networks : Be part of a powerful ecosystem with access to top investors, domain experts, and leaders reshaping the future of healthcare.
  • Accelerated Learning & Growth : Fast-track your professional development as you solve high-impact problems and help launch the next wave of healthcare innovation.
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