Performance Marketing Specialist

Job Description (HR Tanvi- 7506359230)

Job Title : Performance Marketing Executive (PPC - SEM Specialist)

Job Description

• Perform daily account management on Google Ads or other search platforms
• Understand client goals, create and execute strategies to exceed defined goals
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
• Manage a team of around 3 people
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape, and internal product development efforts
• Be accountable for the Monthly / Quarterly Business Review meetings and showcase business growth.
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Are a tech graduate / MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets

Skills Required

Google Ads, discovery, Google Analytics