Performance Marketing

Roles and Responsibilities :

• Manage and optimize paid campaigns across Google Ads, Facebook, and Instagram to maximize Return on Ad Spend (ROAS) .
• Plan, create, and launch new performance marketing campaigns aligned with business objectives.
• Track key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
• Analyze campaign performance, identify trends, and implement data-driven optimizations.
• Prepare regular performance reports and share actionable insights with stakeholders.
• Collaborate with content, design, and product teams to align creative assets and messaging with campaign goals.
• Stay updated on industry trends, platform updates, and best practices to ensure continuous performance improvement.

Skills Required

Google Ads, facebook