Senior Brand Manager

Job Title : Brand Manager

Job Summary :

We are looking for a strategic and creative Brand Manager for our brand development initiatives and drive brand awareness, engagement, and loyalty. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing communication, ensuring a consistent and compelling brand presence across all channels.

Key Responsibilities :

• Develop and execute comprehensive brand strategies that align with business goals and market trends.
• Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
• Conduct market research and consumer insights analysis to identify opportunities for brand growth.
• Lead the development of integrated marketing campaigns that enhance brand awareness and engagement.
• Collaborate with cross-functional teams including design, content, PR, and digital marketing to execute brand initiatives.
• Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach.
• Oversee product launches, ensuring alignment with brand vision and target audience expectations.
• Monitor brand performance metrics and provide data-driven recommendations for optimization.
• Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing.
• Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques.

Requirements :

Preferred Qualifications :