Senior Manager Brand Tie-Ups

Role Overview

We’re looking for a

Senior Manager – Brand Tie-ups

who can bridge creativity and commerce. Someone who doesn’t just close deals, but builds stories between brands and entertainment. You’ll work closely with internal teams, production heads, and external partners to craft meaningful collaborations — from on-screen integrations and co-branded campaigns to long-term strategic partnerships that drive growth for both Fridaay and our partners.

Key Responsibilities

Identify, pitch, and onboard brands for

collaborations, sponsorships, and integrations

across Fridaay Originals and licensed content.

Design

strategic partnerships

that align brand goals with Fridaay’s storytelling and audience insights.

Develop and present

custom brand solutions decks

, pricing models, and campaign ideas.

Liaise with the

production, creative, and marketing

teams to ensure seamless integration of brand tie-ups into content.

Negotiate contracts and ensure timely deliverables, invoicing, and reporting.

Build and maintain long-term relationships with media agencies, corporate clients, and marketing heads.

Track market trends and competitors’ brand partnerships to refine Fridaay’s collaboration strategy.

Represent Fridaay OTT at industry events, film festivals, and brand forums to foster new opportunities.

Who You Are

Someone who thrives in entertainment, media, or advertising ecosystems.

Confident in pitching, presenting, and negotiating at the CXO level.

Responsible for Brand Tie ups

Getting sponsorship for upcoming projects

Qualifications & Experience

6–10 years

of experience in brand solutions, media sales, or partnerships (preferably in OTT, TV, digital media, or production).

Strong existing network with

brands, agencies, and marketing heads.

Excellent communication, presentation, and analytical skills.

Ability to multitask and lead cross-functional projects under tight deadlines.

How to Apply

Send your CV and a short note about your favourite brand collaboration to hr@camelliagroup.in

namrata@camelliagroup.in

ankita@camelliagroup.in

Subject :

Application – Assistant Manager (Brand Tie-Ups | Fridaay OTT)