General Manager Spare parts Distribution

Position : General Manager, Spare Parts Distribution

Department : Spare Distribution

Product Line : Bajaj

Location : Ludhiana

Reporting to : MD

Objective

To lead and manage the overall spare parts distribution network comprising STUs, Parts Dealers, Distributors, and Retailers. The GM will be responsible for ensuring timely parts availability, optimizing distribution efficiency, expanding market coverage, maintaining strong dealer / retailer relationships, and driving profitability through strategic planning, execution, and process excellence

Key Responsibilities

1. Distribution Network Management Oversee and manage Spare Parts Distribution for STUs, Parts Dealers, Distributors, and Retailers across assigned regions.

Establish and implement robust distribution policies to ensure the availability and timely supply of parts.

Optimize logistics and warehousing operations for cost efficiency and service quality.

Maintain an excellent working relationship with State Transport Unions , ensuring strong collaboration and continuous business growth.

Build and sustain long-term partnerships with Dealers, Distributors, and Retailers , aligning them with company policies and sales objectives.

Conduct periodic business reviews, performance evaluations, and relationship-building meetings.

Resolve conflicts, grievances, and operational challenges proactively.

2. Business Growth & Market Development Develop and execute sales and distribution strategies to achieve volume, revenue, and profitability targets.

Expand retail and distribution footprint to capture market potential and enhance customer accessibility.

Monitor and analyze market demand trends, competitor activities, and parts consumption patterns to guide strategic decisions.

3. Inventory & Supply Chain Management Ensure effective inventory planning, forecasting, and replenishment to avoid stockouts and obsolescence.

Coordinate with manufacturing units, suppliers, and logistics partners for seamless parts flow.

Implement KPIs for stock turnover, fill rates, and order cycle time.

4. Dealer / Distributor / Retailer Relationship Management Build strong partnerships with distributors, parts dealers, and retailers to ensure alignment with company policies and sales objectives.

Conduct periodic business reviews, performance evaluations, and training workshops.

Resolve conflicts, grievances, and operational challenges across the network.

5. Financial & Operational Control Drive profitability of the distribution business through effective margin management, cost control, and revenue enhancement initiatives.

Monitor credit policies, outstanding payments, and financial discipline across the distribution chain.

Prepare annual budgets, business forecasts, and monthly performance reviews.

Key Performance Indicators (KPIs) : Distribution network expansion (No. of new dealers / retailers onboarded)

Parts availability & service level (fill rate, backorder % reduction)

Inventory health (turnover ratio, aging stock %)

STU / Retailer / Dealer satisfaction index

Revenue & profitability contribution

Qualifications & Experience : Graduate with an MBA preferred.

15+ years of experience in spare parts distribution, supply chain, or after-sales operations, preferably in the automotive or allied industries .

Strong experience in managing multi-tier distribution channels (dealers, retailers, distributors).

Proven track record in driving business growth, network expansion, and operational efficiency.