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Paid Media Performance Specialist

Paid Media Performance Specialist

ROAS Digital – White Label Marketing PartnerCoimbatore, Republic Of India, IN
9 days ago
Job description

About Us :

ROAS Digital is an innovative digital marketing agency that specializes in paid media, SEO, CRO, and creative services. As a Google Partner, we work with global brands to deliver high-performance campaigns. We're expanding our team and seeking a talented Paid Media Specialist with 3-4 years of experience to join our growing team. If you are passionate about paid media and are ready to make an impact, this role is for you.

Key Responsibilities :

  • Develop, execute, and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn, and more.
  • Analyze campaign performance metrics and provide actionable recommendations to improve conversion rates, CTR, CPL, and overall campaign ROI.
  • Work closely with creative, design, and strategy teams to ensure that campaigns align with business goals and target the right audiences.
  • Conduct competitor analysis and market research to inform strategy and identify growth opportunities.
  • Monitor and adjust campaign budgets to ensure cost efficiency while meeting performance targets.
  • Stay up-to-date with industry trends, platform updates, and best practices in paid media to maintain a competitive advantage.
  • Execute A / B tests, optimize ad creatives, and refine targeting to maximize results.
  • Deliver regular reports on campaign performance to clients and provide insights for improvement.

Requirements :

  • At least 3-4 years of hands-on experience managing paid media campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Proven ability to drive ROI and optimize paid media campaigns for performance.
  • Strong data analysis and reporting skills, with proficiency in Google Analytics, Google Ads, and other tracking tools.
  • Understanding of SEO and how it integrates with paid media is an advantage.
  • Strong project management skills and ability to work under tight deadlines.
  • Excellent communication and interpersonal skills for effective collaboration with clients and team members.
  • What We Offer :

  • Competitive salary and benefits package.
  • Opportunities for professional growth and skill enhancement.
  • A collaborative work environment with a focus on creativity and innovation.
  • Access to the latest tools and technologies to help you succeed.
  • Work on exciting campaigns with global brands.
  • How to Apply :

    If you're a results-driven Paid Media Specialist looking to make a significant impact, send your resume and portfolio to saravanan@roas.in

    with the subject line

    "Paid Media Specialist Application - [Your Name]".

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    Paid Media Specialist • Coimbatore, Republic Of India, IN

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