Senior media manager (search)
Zoo MediaMumbai, Maharashtra, India13 days ago
Job descriptionIn-platform build (trafficking), ongoing QA, and activation of client approved changes Supporting the client in generating conversion tags & remarketing pixel integration, then Reporting Dashboard QA (i.e. Datorama, Tableau) validating accurate data population Daily Pacing, anomaly detection, and insight mining to identify optimization Routine QA to ensure accuracy of in-market campaigns Analysis and campaign insights for weekly, monthly, and quarterly reporting Slight support of external communications (i.e. email delivery of basic tasks, such as
Planning and Execution :
- Platforms : Google Ads, Bing Ads, Search Ads360, Apple Search Ads
- Providing tactical planning support, including keyword research, versioning new
ad copy / extension based on starting inputs from Crossmedia, recommended
campaign structure, etc.
QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)
based on platform performance as source of truth
recommendations, such as campaign budgets, bid optimizations, SQR, etc.
deliverables (cadence to vary based on marketing campaign)
confirming campaign delivery, requesting vendor support tickets, etc.)
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Senior Manager • Mumbai, Maharashtra, India
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