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Senior Media Manager (Search)

Senior Media Manager (Search)

Zoo MediaMumbai, Maharashtra, India
1 day ago
Job description

Planning and Execution :

  • Platforms : Google Ads, Bing Ads, SearchAds360, Apple Search Ads
  • Providing tactical planning support, including keyword research, versioning new

ad copy / extension based on starting inputs from Crossmedia, recommended

campaign structure, etc.

  • In-platform build (trafficking), ongoing QA, and activation of client approved changes
  • Supporting the client in generating conversion tags & remarketing pixel integration, then

    • QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)

  • Reporting Dashboard QA (i.e. Datorama, Tableau) validating accurate data population

    • based on platform performance as source of truth

  • Daily Pacing, anomaly detection, and insight mining to identify optimization

    • recommendations, such as campaign budgets, bid optimizations, SQR, etc.

  • Routine QA to ensure accuracy of in-market campaigns
  • Analysis and campaign insights for weekly, monthly, and quarterly reporting

    • deliverables (cadence to vary based on marketing campaign)

  • Slight support of external communications (i.e. email delivery of basic tasks, such as

    • confirming campaign delivery, requesting vendor support tickets, etc.)

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    Senior Manager • Mumbai, Maharashtra, India