Paid Media Specialist

Group Company : LS Digital

Designation : Sr. Specialist

Office Location : Bengaluru , Gurugram , Ghansoli Navi Mumbai , Mumbai

Position description : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients | Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics | Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals | Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives | Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives | Communication to team and management on project development, timelines, and results | Provide oversight and work closely with other team members to meet client goals

Primary Responsibilities :

• Strong analytical and reporting skills
• Experience in Google Adwords, and managing PPC campaigns simultaneously
• Good working knowledge of MS-Office, particularly Excel and PowerPoint

Additional Responsibilities :