HiLabs - Content Marketing Manager

Job Title : Content Marketing Manager.

Job Location : Pune.

Experience : 3-5 years.

Job Summary :

• We are seeking a motivated and experienced Content Marketing Manager to join our team.
• The ideal candidate will have a strong background in content strategy and creation for B2B SaaS audiences.
• This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs value and differentiation.
• The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.
• This role will own and maintain the content calendar across formats with the express remit of attracting new customers and engaging our communities.
• The candidate will also manage website-related content (landing pages, product / solution pages, and SEO-driven web copy) and leverage AI tools to create, scale, and optimize content Strategy & Planning
• Develop a comprehensive content strategy to achieve marketing goals.
• Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.
• Identify content gaps and generate content that will grow reach, engagement, and demand.
• Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

Performance Analysis & SEO

Desired Profile

Preferred Qualifications

(ref : iimjobs.com)