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ExtraaEdge - Content Marketer

ExtraaEdge - Content Marketer

EXTRAAEDGE TECHNOLOGY SOLUTIONS PRIVATE LIMITEDPune, India
27 days ago
Job description

About the job : Purpose :

Drive ExtraaEdge's Marketing Qualified Lead (MQL) funnel & online presence. Amplify its inbound marketing strategy in alignment with our product positioning, brand image, and revenue goals.

Your Mission : 1. Lead Generation :

  • Generate Marketing Qualified Leads (MQLs) through strategic outbound email campaigns, blogs and LinkedIn content.

2. Content Planning & Execution :

  • Plan, create, and distribute email copies and landing page content that aligns with SEO best practices and social media content strategy.
  • Regularly analyze and optimize performance based on KPIs.

    • 3. Content Creation & Experimentation :

  • Develop and test engaging, original content in various formats, including but not limited to video / audio clips, screenshots, charts, infographics, and surveys.

    • 4. Community Engagement & Audience Management :

  • Track, manage, and actively engage with email subscribers, social media followers, and industry influencers to build and maintain relationships.

    • 5. Research & Growth Strategy :

  • Continuously research and identify growth opportunities on emerging platforms, niche communities, and groups to expand ExtraaEdge's reach.

    • You Have :

  • Experience : 3-5 years of proven experience as a content writer, social media creator, and strategist, with a strong focus on the B2B SaaS sector.
  • Strategic Acumen : Ability to judge when to innovate versus when to stay the course, understanding the balance between risk and reward.
  • Skills : Exceptional copywriting abilities, and communication skills with strong collaboration and communication skills.

    • Good to Have :

  • Education : MBA and Degree in Mass Media or a related field.
  • Design Skills : Proficiency in design for visual content creation.
  • Personal Brand : An established social media presence or a regularly maintained blog is a plus.\

    • (ref : iimjobs.com)

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