Performance Marketing Manager

We are looking for a data-driven and creative Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across platforms. The ideal candidate will be responsible for acquiring high-quality traffic, improving ROAS, and driving measurable business growth through performance channels.

Key Responsibilities :

• Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), , and other digital platforms.
• Optimize campaigns regularly to meet KPIs such as CTR, CPA, ROI, and conversion rates.
• Monitor daily performance metrics and generate detailed campaign performance reports.
• Conduct A / B testing of creatives, ad copies, landing pages, and targeting strategies.
• Collaborate with the content and design teams for creative assets and landing page improvements.
• Manage digital ad budgets effectively and allocate spending based on performance insights.
• Stay updated on digital trends, ad platform updates, and competitor strategies.
• Analyze customer journeys, set up conversion tracking, and identify funnel bottlenecks.
• Work with analytics tools like Google Analytics, Google Tag Manager, and other attribution models.

Requirements :

Preferred :