GrayMatter - Senior Marketing Manager
Graymatter Software Services Private LimitedBangalore, India2 days ago
Job descriptionEnhance brand visibility and reputation through consistent messaging and storytelling. Lead PR, media, and partnership initiatives to maximize brand reach. Oversee design, creative, and brand guideline adherence. Drive digital marketing campaigns across SEO, SEM, social media, and email. Manage marketing automation, lead nurturing, and CRM-driven campaigns. Track ROI, optimize campaigns, and deliver measurable pipeline growth. Oversee development of blogs, whitepapers, case studies, and sales enablement content. Position the company as an industry thought leader through events, webinars, and speaking opportunities. Manage, mentor, and inspire the marketing team. Collaborate with sales, product, and customer success teams to align go-to-market activities. Partner with external agencies, vendors, and consultants as & Skills : Bachelor's degree in Marketing, Business, or related field (MBA preferred). 8-12 years of marketing experience, with at least 3+ years in a Managerial role. Strong expertise in digital marketing, brand management, and B2B demand generation. Experience in marketing analytics tools (Google Analytics, HubSpot, Marketo, Salesforce, etc.). Excellent communication, storytelling, and presentation skills. Ability to balance strategic thinking with hands-on execution. Proven ability to lead teams, manage budgets, and deliver results under tight Bachelor's degree in Marketing, Business, or related field (MBA preferred). 8-12 years of marketing experience, with at least 3+ years in a Managerial role. Strong expertise in digital marketing, brand management, and B2B demand generation. Experience in marketing analytics tools (Google Analytics, HubSpot, Marketo, Salesforce, etc.). Excellent communication, storytelling, and presentation skills. Ability to balance strategic thinking with hands-on execution. Proven ability to lead teams, manage budgets, and deliver results under tight deadlines.
Roles and Responsibilities :
Strategy & Planning :
- Develop and execute integrated marketing strategies aligned with business goals.
- Conduct market research, competitor analysis, and customer insights to inform campaigns.
- Own the annual marketing plan, budget, and performance KPIs.
Brand & Communications :
Digital & Demand Generation :
Content & Thought Leadership :
Team Leadership & Collaboration :
(ref : iimjobs.com)
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Senior Marketing Manager • Bangalore, India
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