Campaign Manager

Role : Campaigns Manager

Location : Pune

Responsibilities :

• Strategy Development :

o Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.

o Conduct in-depth market research and competitor analysis to identify opportunities and optimize campaigns.

o Define clear KPIs and track performance metrics to measure campaign effectiveness.

o Start with Google and Meta campaigns and then progressively add performance platforms like snapchat, Amazon ads, quick commerce platforms, retail media networks and so on.

o Oversee the planning, execution, and optimization of Google Ads (Search, Display, Shopping, Video) and Facebook Ads campaigns.

o Manage campaign budgets, bidding strategies, and ad creatives to maximize ROI.

o Utilize A / B testing and other experimentation techniques to improve campaign performance.

o Develop targeted audience segments based on demographics, interests, and behaviors.

o Utilize advanced targeting options to reach the right audience at the right time.

o Continuously refine targeting strategies to optimize campaign performance.

o Monitor key performance indicators (KPIs) and track campaign performance.

o Analyze campaign data to identify trends, opportunities, and areas for improvement.

o Generate insightful reports and presentations to communicate findings to stakeholders.

o Lead and mentor a team of digital marketing specialists.

o Assign tasks, provide guidance, and foster a collaborative work environment.

o Develop and implement training programs to enhance team skills and knowledge.

Qualifications :

Preferred Qualifications :

If you're a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.