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ATIDIV - Senior Campaign Manager

ATIDIV - Senior Campaign Manager

ATIDIVRemote, India
30+ days ago
Job type
  • Remote
Job description

Key & Planning :

  • Develop comprehensive search and social advertising strategies aligned with overall marketing and business goals (e.g., lead generation, e-commerce sales, brand awareness).
  • Conduct in-depth keyword research, audience analysis, competitive benchmarking, and market trend analysis to identify opportunities.
  • Forecast campaign performance and budget allocation across various platforms and Execution & Management :
  • Set up, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads, and potentially other platforms (e.g., X / Twitter, TikTok, Pinterest).
  • Implement advanced targeting, bidding strategies (manual, automated, smart bidding), and ad formats to maximize performance.
  • Ensure proper tracking implementation (e.g., Google Analytics 4, Meta Pixel, Conversion API) and data & Performance :
  • Continuously monitor, analyze, and optimize campaign performance against defined KPIs (e.g., ROI, ROAS, CPA, CPL, CTR, Conversion Rate).
  • Conduct A / B testing on ad copy, creatives, landing pages, and audience segments to drive continuous improvement.
  • Manage budgets effectively to ensure optimal spend and maximum return on investment.
  • Identify and implement opportunities for scaling successful & Analysis :
  • Generate detailed performance reports, dashboards, and presentations for internal stakeholders and clients.
  • Provide actionable insights, strategic recommendations, and clear explanations of campaign performance trends.
  • Translate complex data into easily digestible formats for non-technical & Copy Collaborate closely with content, design, and product teams to develop compelling ad copy, visuals, and landing page experiences that resonate with target audiences.
  • Provide data-driven feedback on creative performance to optimize future assets.

Market Intelligence & Innovation :

  • Stay up-to-date with the latest trends, algorithm changes, platform updates, and best practices in the paid search and social advertising landscape.
  • Proactively identify and test new advertising features, tools, and Skills & Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5+ years of hands-on experience managing and optimizing large-scale paid advertising campaigns on both Search (Google Ads) and Social Media (Meta Ads, LinkedIn Ads).
  • Proven track record of driving measurable results (e.g., increased leads, sales, ROAS) through paid campaigns.
  • Expert-level proficiency in Google Ads (Search, Display, YouTube, Shopping).
  • Expert-level proficiency in Meta Ads Manager Strong experience with LinkedIn Ads.
  • Deep understanding of digital marketing funnels, attribution models, and conversion tracking.
  • Proficiency in web analytics platforms (e.g., Google Analytics 4).
  • Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.
  • Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced (Bonus) Skills :
  • Google Ads certifications (Search, Display, Measurement, Shopping).
  • Meta Blueprint certifications.
  • Experience with other paid advertising platforms (e.g., X / Twitter Ads, TikTok Ads, Pinterest Ads, programmatic advertising).
  • Experience with A / B testing tools and methodologies.
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot).
  • Experience in specific industries relevant to the company's business.
  • Knowledge of SEO principles and how they interact with paid search

    • ref : iimjobs.com)

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    Campaign Manager • Remote, India