Performance Marketing Manager

Key Responsibilities Strategy & Media PlanningLead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms.Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector.Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals.Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.Lead Acquisition & Partner Campaign ManagementManage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals.Oversee the performance of publisher / partner campaigns to ensure alignment with client goals and maximize lead quality and volume.Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized.Client Engagement &