Manager- Performance Marketing

Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for a Performance Marketing Manager with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms.

Key Responsibilities :

• Campaign Management : Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.
• Budget Optimization : Manage campaign budgets, keyword bidding, and targeting to meet platform specific KPIs (ROAS, CTR, CVR).
• SKU-Level Planning : Allocate SKU-level budgets to maximize sales and visibility of key products.
• Performance Tracking : Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance.
• Data Analysis : Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities.
• Share & Rank Monitoring : Track organic vs. paid share, ad rank, and share of voice to guide decision making.
• Keyword Strategy : Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures.
• Monthly Planning : Align monthly ad spends with promotional calendars, new launches, and peak sales periods.
• Creative Coordination : Work closely with design and brand teams to ensure correct creatives and ad formats are deployed.
• Experimentation : Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability.
• Reporting : Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement.

Qualifications :

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