Brand Strategy Lead

As Brand Director , you will be the strategic custodian of Graviti Pharma’s brand identity, positioning, and communication. You will lead cross-functional initiatives that elevate brand equity, drive emotional engagement, and ensure consistency across all touchpoints—from corporate messaging to employer branding and digital storytelling.

Key Responsibilities

• Define and execute a long-term brand strategy aligned with business goals and market dynamics
• Lead brand architecture, visual identity, tone of voice, and messaging frameworks
• Oversee integrated brand campaigns across digital, print, PR, and experiential channels
• Build and manage a high-performing team of brand managers, designers, and content creators
• Collaborate with marketing, HR, product, and leadership teams to ensure brand consistency and alignment
• Champion employer branding and internal communication to strengthen culture and talent attraction
• Manage external agencies, creative partners, and media vendors
• Monitor brand health metrics, customer sentiment, and competitive positioning using data-driven insights

Ideal Candidate Profile