Content Strategy Lead

KEY RESPONSIBITILES :

• Manage the sound-scape of the station through appropriate creative and marketing interventions to Increase or Maintain the listenership
• Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients
• Build brand Mirchi by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
• Invest time in local RJs to grow & develop them as local celebrities
• Through strong networking, must focus on identifying the best of local talent and ensure to bring the creative minds from the market on board with Mirchi
• Build radio as a category for both listeners & advertisers
• People Management
• Identifying the right talent and investing time in developing them by frequent feedback on their performance
• Monitor, Coach and mentor team members on a regular basis
• Development of Jocks as per guidelines
• Must have an eye to spot the local talent to fill up vacancies locally

TECHNICAL SKILLS & QUALIFICATION REQUIRED :

PERSONAL ATTRIBUTES :