Senior Data Analyst Performance Marketing

We&aposre looking for a data-driven performance marketer to join our team! The role involves analyzing campaign performance metrics to uncover insights, optimizing Google and Meta ads through in-depth testing and targeting, and leveraging attribution tools to understand user journeys and long-term value. You&aposll provide strategic recommendations backed by data, run A / B experiments, and help scale winning campaigns with clear, impactful reporting.

Key Responsibilities :

• Conduct rigorous statistical and quantitative analysis of campaign data across Google Ads and Meta Ads at multiple levels : campaigns, ad sets, ads / creatives, keywords, audiences, placements, and bidding strategies.
• Leverage mobile attribution platforms to track installs, funnel, and in-app events; integrate with in-app analytics to compute metrics like LTV (Lifetime Value), ROAS (Return on Ad Spend), cohort retention, and incrementality.
• Design, execute, and interpret A / B and multivariate tests on elements such as creatives, targeting options (e.g., lookalike audiences, custom audiences, interest-based), ad copy, landing pages, and bidding models; use hypothesis testing and statistical significance to optimize for KPIs like CPI (Cost Per Install), CPA (Cost Per Action), CTR (Click-Through Rate), and CVR (Conversion Rate)
• Build and maintain analytical dashboards and reports using tools like Google Data Studio, Tableau, or Power BI
• Provide actionable recommendations to creative, product, and data teams to align campaigns with user funnel stages (e.g., awareness, consideration, conversion) and fintech-specific factors like regulatory compliance and seasonal trends (e.g., festive seasons in India).
• Perform ad hoc deep-dive analyses, including competitive intelligence, fraud detection in attribution data, segmentation analysis (e.g., by demographics or behavior)

Required Qualifications :

Preferred Qualifications :

About Kissht :

Kissht, a Great Place to Work® certified organization, is a consumer-first credit app that is transforming the landscape of consumer credit. As one of the fastest-growing and most respected FinTech companies, Kissht is a pioneer in data and machine-based lending. With over 15 million customers, including 40% from tier 2 cities and beyond, we offer both short and long-term loans for personal consumption, business needs, and recurring expenses.

Founded by Ranvir and Krishnan, alumni of IIT and IIM, and backed by renowned investors like Endiya Partners, the Brunei Investment Authority, and the Singapore Government, Kissht is synonymous with excellence in the industry. Join us and be a part of a dynamic, innovative company that is changing the future of financial technology.

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Skills Required

Google Ads, Power Bi, google sheets , Tableau, Excel, Sql