Digital Advertising Campaign Manager

Position Overview

We at Guru99.Com are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC Executive—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.Com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.

PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.

Key Responsibilities

• 🏦 Strategically plan and manage paid advertising campaigns across Facebook and Instagram.
• 📊 Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.
• 💡 Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.
• 🔍 Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations
• ⚡Collaborate with creatives to develop high-performance ads (copy + visuals).
• 🔄 Perform ongoing A / B testing of creatives, audiences, and bidding strategies.
• 📅 Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.
• 🧠 Provide weekly and monthly performance reports with insights and optimizations.
• 💰 Stay current on Meta algorithm updates, policy changes, and best practices.
• ☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities
• 🌍 Audience & Targeting Strategy
• 🔑 Research and analyze target audiences using demographic, psychographic, and behavioral data
• 🚀 Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies
• 📤 Develop audience segmentation strategies to maximize campaign reach and engagement

Required Skills & Qualifications

Preferred Qualifications

What We Offer

How to Apply

To apply for the PPC - Media Executive role (Paid Social Media Specialist / Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com