Finvasia - Senior Marketing Manager

We are looking for Sr Marketing Manager with a minimum of 10 years of experience in SEO, PPC, SMO, ORM, and influencer marketing.

This role is critical for developing and executing comprehensive marketing strategies to enhance our brand's presence and engagement.

Location : Mumbai & Mohali Both.

Key Responsibilities :

• Develop and implement marketing strategies to strengthen brand presence and drive customer engagement.
• Oversee and manage SEO, PPC, SMO, ORM, and influencer marketing initiatives.
• Conduct market research to identify consumer insights and competitive positioning.
• Collaborate with internal teams to ensure consistent brand messaging across all channels.
• Analyze the performance of marketing campaigns and provide actionable insights for optimization.
• Build and maintain relationships with influencers, media partners, and other key stakeholders.
• Maintain and update brand guidelines to ensure consistency in all marketing materials.
• Plan and execute integrated marketing campaigns, including digital and traditional media.
• Monitor market trends and competitor activities to identify opportunities for growth.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Knowledge of current marketing trends and best practices.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional Masters degree in Marketing, Certified Digital Marketer, Business Administration, or a related field.
• Minimum 10+ years of experience in brand management or digital marketing.
• Proven track record of running successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in the financial services industry is a plus but not required.
• Proficiency in marketing tools and platforms for campaign management and performance tracking.

About the Company :

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals.

Some of the notable brands owned by Finvasia are Fxview, Shoonya, ACT Trader, CapitalWallet, Zulutrade, AAAfx, Gini Health, bodyLoop, StackFlow, Finvasia estates, and portfolios.com Over the last 13 years of our history, Finvasia has managed funds for some of the notable hedge funds of the Wall street, launched the first and only commission free ecosystem for listed and fee based financial products in India, provided technology to some of the notable listed and unlisted financial services entities across the globe, launched medically proven diabetes reversal program and engaged scientist from various specialised fields to build nano and micro medical devices that can monitor and assist in various body functions.

(ref : iimjobs.com)