Lifecycle Marketing Lead

Location : Remote

Experience : 4+ years

Key Responsibilities

🌐 Community & Advocacy

Build and grow Konnector’s LinkedIn, Slack, Reddit, Facebook, and Discord communities through AMAs, creator collaborations, user showcases, and engagement programs.

✍️ Content, Social & Copywriting

Guide the content writer with researched topic assignments and oversee blogs, newsletters, and social content. Write landing pages, email and campaign copy, and manage brand + founder social presence. Maintain an editorial calendar with consistent, on-brand messaging.

📄 PRDs & Product Content

Create clear, structured PRDs and contribute to product-related content that supports marketing and growth initiatives.

🎨 Branding & Website Management

Ensure brand consistency across all touchpoints. Manage website content, landing pages, updates, and SEO-aligned messaging.

📩 Lifecycle & Email Marketing

Run onboarding, feature adoption, and reactivation campaigns. Align UI text, in-app prompts, onboarding flows, and product communication with the brand’s tone and conversion strategy.

🚀 Launches, Reviews & Social Proof

Lead Product Hunt, G2, Capterra, Betalist, and IndieHackers launches with high-conversion messaging. Own G2 / Capterra review programs and drive 100+ verified reviews annually.

🤝 Partnerships & Influencers

Collaborate with LinkedIn coaches, creators, and agencies for co-marketing and audience expansion.

📊 Analytics & Optimization📊 Analytics & Optimization

Track performance, extract insights, and optimize every campaign to deliver smarter, high-impact iterations.

You Should Apply If You :

• 4–7 yrs in SaaS / B2B marketing — ideally early-stage or growth-stage.
• Hands-on with community, lifecycle, and product marketing (not just SEO).
• You love writing, experimenting, and being the bridge between product, users, and brand.

Nice-to-Have :

Konnector is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.