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Delta.exchange - Lead - Growth & Performance Marketing - IIT / IIM

Delta.exchange - Lead - Growth & Performance Marketing - IIT / IIM

delta.exchangeRemote, India
3 days ago
Job type
  • Remote
Job description

Description :

Job Title : Lead - Growth & Performance Marketing

Department : Marketing & Growth

About Delta Exchange

Delta Exchange is a leading global platform for crypto derivatives and advanced trading products, enabling traders to access innovative instruments with deep liquidity, robust security, and institutional-grade performance.

As we scale to the next level of global expansion, were looking for a Lead Growth & Performance Marketing to own and drive our user acquisition strategy across digital channels with precision, creativity, and data-backed decision-making.

Role Overview :

  • The Lead Growth & Performance Marketing will be responsible for planning, strategizing, and executing high-impact user acquisition campaigns across multiple digital channels.
  • This role demands a mix of analytical rigor, strategic insight, and execution excellence to scale Delta Exchanges global user base efficiently and profitably.

Key & Planning

  • Develop and own the overall growth strategy across paid media and performance channels to achieve user acquisition and activation goals.
  • Allocate and manage a monthly performance marketing budget of 25 Cr+ with clear ROI accountability.
  • Identify and scale high-performing channels while continuously testing new opportunities.

    • Campaign Management

  • Plan, execute, and optimize user acquisition campaigns across :
  • Meta (Facebook / Instagram)
  • Apple Search Ads
  • X (Twitter Ads)
  • OEM networks (Mi, Vivo, Samsung, etc.)
  • Reddit, LinkedIn, and other social platforms
  • Collaborate with design and content teams to craft compelling ad creatives and landing pages.
  • Continuously monitor campaign performance, analyze KPIs, and optimize for conversions and LTV.

    • Data & Analytics

  • Leverage analytics tools (e.g., Google Analytics, Appsflyer, Amplitude, Mixpanel) for performance tracking, attribution modeling, and cohort analysis.
  • Drive data-driven decision-making using insights from user behavior, funnel performance, and campaign ROI.
  • Build dashboards to track CAC, ROAS, retention, and other critical growth metrics.

    • Cross-functional Collaboration

  • Partner closely with product, tech, and data teams to optimize onboarding flows and improve activation rates.
  • Work with brand and community teams to ensure campaign alignment and messaging consistency.

    • Qualifications & Experience

  • 8+ years of experience in growth and performance marketing, preferably in crypto, fintech, or high-growth tech startups.
  • Proven success in managing large-scale digital budgets (25 Cr+ / month) across diverse channels.
  • Strong analytical mindset with expertise in data-driven optimization and attribution modeling.
  • Deep understanding of mobile and web acquisition strategies and performance metrics.
  • Proficiency with performance marketing tools and ad managers (Meta Ads Manager, Apple Ads, X Ads, etc.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Educational background : Preferably from IIT / IIM or other top-tier institutes

    • (ref : iimjobs.com)

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    Growth Marketing Lead • Remote, India

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