Marketing Design Strategist

About the company :

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.

Link for our website : https : / / www.Niit.Com / mts /

Role Overview

The Marketing Lead – Graphic Design & Visualization will play a pivotal role in transforming complex ideas into powerful, visually compelling assets that elevate the NIIT MTSglobal brand.

You’ll be responsible for designing and creating marketing and campaign collateral, videos, digital assets, and visual frameworks that align with the NIIT MTS brand strategy. The potential visualization expert will be leveraging AI and design systems to standardize, accelerate, scale and elevate NIIT MTS’ visual communication across all verticals and touchpoints.

Key Responsibilities

Design & Visualization

• Conceptualize, design, and deliver creative assets for marketing campaigns, including but not limited to websites, videos, print and digital collateral, social media and digital experiences.
• Translate abstract business and learning concepts into clear, visual storytelling frameworks (infographics, diagrams, storyboards, motion graphics).
• Support content (videos, whitepapers, reports, landing pages, social posts, presentations etc.) with strong visual narratives.
• Build visual consistency and brand adherence across all design materials.
• Create catalogued and ready-to-use image and stock libraries for immediate reference and implementation.
• Create visual briefs and mock-ups that can be easily executed by the design team.
• Take design decisions to enhance the visual quality of content

AI-Driven Design Innovation

Collaboration & Coordination

Design System & Process Evolution

Functional Skills & Experience

Soft Skills & Behavioral Traits