Talent.com
Paid Media Strategist

Paid Media Strategist

dentsu MediaHaryāna, Republic Of India, IN
11 hours ago
Job description

We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring client satisfaction through continuous performance optimization and operational excellence. This role acts as the primary point of contact for clients and plays a critical role in account planning, execution, and growth.

Key Responsibilities :

1. Strategy Development & Execution

  • Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.
  • Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).
  • Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management

  • Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking.
  • Maintain accountability for on-time, in-budget delivery of all campaign activities.
  • Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.
  • 3. Client Communication & Relationship Management

  • Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
  • Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.
  • Build and sustain strong client relationships through proactive communication and delivery excellence.
  • 4. Cross-Functional Collaboration

  • Work closely with Account Directors to identify and drive account growth opportunities.
  • Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.
  • Share insights and learnings across teams to drive innovation and elevate digital performance maturity.
  • 5. Reporting & Insights

  • Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.
  • Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.
  • Required Skills & Qualifications :

  • 3–6 years of hands-on experience in performance marketing with a strong background in Paid Search, Paid Social, and / or Programmatic.
  • Proven track record of driving measurable results and successfully managing client accounts.
  • Strong communication and client-facing skills with experience presenting to senior stakeholders.
  • Expertise in tools such as Google Ads, Meta Ads Manager, Google Analytics, and campaign management platforms (e.G., SA360, DV360).
  • Excellent problem-solving, analytical thinking, and project management abilities.
  • Ability to mentor junior team members and coordinate cross-functional collaboration.
  • Preferred Qualifications :

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Certifications in Google Ads, Meta Blueprint, or other media platforms.
  • Prior experience in a media agency or digital consultancy.
  • Create a job alert for this search

    Paid Media Strategist • Haryāna, Republic Of India, IN

    Related jobs
    • Promoted
    • New!
    Social Strategist

    Social Strategist

    Zupeeharyana, haryana, in
    Zupee is India’s leading gaming and entertainment company, where play meets purpose.With over 200 million users, we are reimagining India’s most loved games for the digital age.Every click, scroll,...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Senior Paid Media Strategist

    Senior Paid Media Strategist

    Social BeatHaryāna, Republic Of India, IN
    We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google an...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Paid Media Strategist

    Paid Media Strategist

    Team Recruit ConsultanciesHaryāna, Republic Of India, IN
    Paid Media Manager (Client Servicing).Major Responsibilities & Deliverables : .Have hands knowledge on Google, Meta and LinkedIn Ads. Take brand ownership and provide the vision, mission, goals and st...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Digital Media Planner

    Digital Media Planner

    Publicis Groupe Indiaharyana, haryana, in
    Owning up media planning and delivery for key account.Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams.Manage the day-to-day im...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Digital Media Strategist

    Digital Media Strategist

    Dentsu CreativeHaryāna, Republic Of India, IN
    Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global lead...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Programmatic Media Specialist

    Programmatic Media Specialist

    Social Beatharyana, haryana, in
    Programmatic Specialist : Gurugram.The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabili...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Paid Media Strategist

    Paid Media Strategist

    RuokamillHaryāna, Republic Of India, IN
    Performance Marketing Executive – Meta & Google Ads.Plan, execute, and optimize paid campaigns across.Monitor daily performance metrics (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and optimize budg...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Paid Media Strategist

    Paid Media Strategist

    PLEXO HR SolutionsHaryāna, Republic Of India, IN
    It is a performance marketing consulting firm helping growth-focused brands decode, optimize, and scale their marketing investments through data, automation, and strategy.We partner with leading D2...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Programmatic Media Strategist

    Programmatic Media Strategist

    Publicis Global Delivery (PGD)Haryāna, Republic Of India, IN
    Media Performance Manager (Programmatic) –.Purpose : To develop mastery of programmatic planning and campaign execution.Responsible for contributing to programmatic planning and campaign execution f...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Senior Specialist- Paid Media

    Senior Specialist- Paid Media

    Social Beatharyana, haryana, in
    We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google an...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Media Performance Manager - Programmatic

    Media Performance Manager - Programmatic

    Publicis Global Delivery (PGD)haryana, haryana, in
    Media Performance Manager (Programmatic) –.Purpose : To develop mastery of programmatic planning and campaign execution.Responsible for contributing to programmatic planning and campaign execution f...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Social Media Strategist

    Social Media Strategist

    YesAndCreativeHaryāna, Republic Of India, IN
    Yes And Creative Studio is looking for a talented.Gurugram! If you're passionate about crafting engaging content and building vibrant online communities, this is the role for you.You’ll play a pivo...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Paid Media Specialist

    Paid Media Specialist

    Social BeatHaryāna, Republic Of India, IN
    Demonstrates understanding of marketing funnels and media planning.Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore, etc. Understanding of optimization platforms & trafficking platforms...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Programmatic Media Strategist

    Programmatic Media Strategist

    Social BeatHaryāna, Republic Of India, IN
    Programmatic Specialist : Gurugram.The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabili...Show moreLast updated: 11 hours ago
    • Promoted
    • New!
    Paid Media Strategist

    Paid Media Strategist

    SpinnyHaryāna, Republic Of India, IN
    Full-Time (5 Days, Work from Office).Performance Marketing Executive.The ideal candidate should have.Google Ads, Meta Ads & other performance marketing channels. You will be responsible for optimizi...Show moreLast updated: 11 hours ago
    • Promoted
    Digital Media Strategist

    Digital Media Strategist

    Lyxel&Flamingo (L&F)Haryāna, Republic Of India, IN
    Designation – Media Account Manager.Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003. Days of working – 5 (Sat& Sun fixed off).The Media Account M...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Paid Media

    Paid Media

    Social Beatharyana, haryana, in
    Demonstrates understanding of marketing funnels and media planning.Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore, etc. Understanding of optimization platforms & trafficking platforms...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Media Buying Strategist

    Media Buying Strategist

    Social BeatHaryāna, Republic Of India, IN
    Demonstrates understanding of marketing funnels and media planning.Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore, etc. Understanding of optimization platforms & trafficking platforms...Show moreLast updated: 11 hours ago