Digital Marketing Manager - Demand Generation

Job Overview :

Responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand's online presence by working on various marketing campaigns.

Key Responsibilities :

• Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising
• Driving SQLs for a service vertical and working closely with the sales team for closing deals
• Building and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumenting conversion points and optimizing user funnels
• Driving collaborations for business growth
• Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
• Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals

Education, Expertise & Experience :

Important Notes -

We are only looking for candidates who are currently managing Demand Generation for In-house products or Services. We need someone with only B2B experience and someone who has generated demand in international locations (Mainly the US).

Skills Required

Marketing Automation, Analytical Ability, Sem, Social Media Marketing, Lead Generation, display advertising