Antara - Performance Marketing Lead - Marketplace

Ageasy by Antara. Ageasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.

Role Overview.

We are looking for a data-driven and growth-oriented Performance Marketing | Ecommerce Manager with a strong focus on Amazon advertising and marketplace optimization. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).

This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.

Key Advertising & Performance Marketing :

• Plan, execute, and optimize Amazon Sponsored Ads campaigns (SP, SB, SD) for Ageasys product portfolio.
• Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.
• Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.
• Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.
• Coordinate with design / content team to create compelling ad creatives and A+ content.

Ecommerce Marketplace Management :

Reporting & Analytics :

Cross-Functional Collaboration :

Key Skills & Qualifications :

Preferred Experience :

(ref : iimjobs.com)