Performance Marketing Manager (D2C Brands)

Performance Marketing Manager (D2C Brands)

Experience : 5+ Years

Location : Hyderabad , India

Salary :

Based on the Experience

Industry : D2C / E-commerce

About the Role

We are seeking a data-driven

Performance Marketing Manager

with extensive experience in scaling

direct-to-consumer (D2C) brands . The ideal candidate has successfully managed

monthly campaign budgets of ₹10 lakhs+ , delivered strong ROAS, and understands the full funnel of digital customer acquisition.

Key Responsibilities

Performance Marketing & Campaign Management

Plan, execute, and optimize performance campaigns across

Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels .

Manage and scale monthly budgets of

₹10 lakhs and above,

with a focus on profitable growth.

Build full-funnel acquisition strategies for D2C websites (Awareness → Consideration → Retargeting → Retention).

Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

D2C Growth Strategy

Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.

Implement A / B testing for creatives, audiences, bidding strategies, and funnels.

Optimize product pages for better CVR using insights from heatmaps and analytics.

Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

Analytics & Reporting

Monitor performance using

GA4, Shopify Analytics, Excel / Sheets, Looker Studio , and other analytics tools.

Generate clear performance dashboards and present insights to management.

Track user journeys, attribution, and multi-touchpoint conversions.

Retention & CRM

Coordinate with the CRM team for

email, SMS, WhatsApp

workflows to improve repeat purchase rate.

Leverage remarketing and upsell strategies using first-party data.

Requirements

5+ years of experience

in Performance Marketing, specifically for

D2C / e-commerce brands .

Proven track record of managing

minimum ₹10 lakhs+ monthly ad spend .

Strong knowledge of

Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking .

Expertise in

campaign scaling ,

performance optimization , and

conversion-focused strategies .

Analytical mindset with proficiency in

Excel / Sheets , dashboards, and performance reporting.

Experience working with creatives—understanding of what works for D2C audiences.

Strong communication and cross-functional collaboration skills.

Good to Have

Experience with

influencer-led performance campaigns .

Knowledge of

affiliate marketing

and marketplace ads (Amazon, Flipkart).

Hands-on experience with CRO tools like

Hotjar, VWO, Optimizely .

Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

What We Offer

Opportunity to scale fast-growing D2C brands.

Ownership of digital growth with a high degree of autonomy.

A creative and data-driven work environment.

Competitive compensation and performance-based incentives.