Assistant Manager, CIB Marketing

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Job Introduction

Role purpose  (overall high-level summary of the role) We are looking for a detail-oriented and collaborative Assistant Manager - Marketing Operations, to support our global marketing efforts within Corporate & Institutional Banking (CIB). This role focuses on delivering against marketing plans that are aligned with business priorities while ensuring effective governance processes are in place.

This role is critical to support the marketing team in India to ensure campaigns, events and commercially driven marketing programmes demonstrate clear, measurable impact on business performance. It’s ideal for a growing marketer who thrives on data, structure, results and cross-functional execution.

Principal Accountabilities and Responsibilities  (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

Campaigns, events, digital marketing

• Support the senior marketing managers with local campaigns and media activations. Drive optimisation and strong ROI.
• Maintain relationships with local agency partners to negotiate strong agreements and maintain high quality of service
• Support implementation of local direct-to-client marketing campaigns to achieve CIB business goals and objectives
• Manage delivery of events, including planning, creative and content development, vendor management, logistics, and post-event analysis
• Leverage MarTech platforms (marketing automation, email, analytics etc) to ensure running the latest systems possible
• Execute PWS local runways to ensure content is up to date and driving outcomes
• Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms
• Support the coordination of the marketing calendar and campaign roadmap across various client segments and product lines.

Budget & Investment Management

Governance, Process & Operational Excellence

Leadership & Teamwork

Qualifications - External

Additional Information

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India