SBM - Senior Brand Manager
Neolacta Lifesciences EST Private LimitedBengaluru, Karnataka, India7 days ago
Job descriptionOwn the lifecycle of key SKUs—from product launch to growth, maturity, and rationalization. Build effective Visual aids and LBLs to support focus brands and new product launches Evaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations. Conduct deep-dive market research, competitive mapping, and stakeholder need analysis. Stay ahead of evolvingneonatal nutrition trends, KOL expectations, and clinical evidence. Design high-impact medical marketingtools (MR inputs,CME decks, HCP education content). Partner with the salesand training teamsto ensure field-force alignment and effectiveness. Drive visibility through conference participation, KOL engagement, and scientific branding initiatives. Analyze sales data to identify areas for marketing initiatives Collaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation. Assist with the training function for new joiners. Drive knowledge transfer and assist with objection handling for Sales team members. Ensure all brand activities adhere to ethical marketing codes and compliance norms. Drive brand P&L performance and optimize ROI across marketing initiatives. Set KPIs, track metrics,and present brand performance to leadership. Strong understanding of neonatalcare, nutrition science,or pharmaceutical / medical marketing Strategic brandmanagement and portfolio ownership Excellent cross-functional coordination and scientific storytelling High accountability and agilityin a mission-critical, regulated domain Data-driven decision-making and execution rigor MBA in Marketing / Healthcare Management from a reputed institute Graduation in Life Sciences, Pharmacy,Nutrition, or relatedfield 10+ years in product / brand management, preferably in infant nutrition, neonatalcare, or specialty pharmaceuticals Experience in launching or scaling brandsin a high-touch, HCP-driven environment Why Join Neolacta? Be a part of a pioneering company saving lives through science and purpose Work with globally experienced leadership and mission-driven teams Opportunity to shape the future of neonatal nutrition in India and beyond
Job Title : Senior Brand Manager / Senior ProductManager
Experience : 10+ Years
Location : Bangalore
Department : Marketing & Strategy
Reports To : MD
Notice Period – Immediate to 15 Days
About Neolacta Lifesciences
Neolacta Lifesciences is the first and only company in India—and Asia—to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatalnutrition have alreadysaved over 1.4 lakh babies.We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.
Role Overview
We areseeking a passionate and experienced Senior Brand Manager / Senior Product Manager to leadbrand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking,scientific acumen, and hands-on executionin a purpose- led and regulated healthcare environment.
Key Responsibilities Brand & Product Strategy
- Lead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers, and related offerings.
- Work closely with clinical, regulatory, and R&Dteams to build medically credible, compliant brand narratives.
- Assist with participating in conferences - regional and national wide.
- Translate complexscientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.
Portfolio & Lifecycle Management
Market & Stakeholder Insights
Marketing Execution & Field Support
Cross-Functional Collaboration
Business Planning & ROI
Key Skills & Competencies
Qualifications
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Senior Brand Manager • Bengaluru, Karnataka, India
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