Digital Marketing Executive

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube) .

Manage a monthly budget of ₹30 Lakhs+ with accountability for ROI and CPL targets.

Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.

Conduct A / B testing of ad creatives, landing pages, and audience segments to maximize efficiency.

Collaborate with creative & content teams, while also using AI tools for content generation and design , to finalize ad creatives and campaign material.

Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.

Provide weekly and monthly performance reports with actionable insights.

Requirements

3–4 years of proven experience in performance marketing / digital marketing.

Hands-on experience managing large budgets (₹20–30 Lakhs+ per month) .

Strong knowledge of Meta Ads Manager & Google Ads platforms.

Proficiency in Google Analytics, Tag Manager, and performance tracking tools.

Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.) .

Ability to finalize campaign content with a creative eye independently.

Analytical mindset with the ability to interpret data and generate insights.

Excellent communication and teamwork skills.

Experience in the D2C or Edtech space is a plus (not mandatory).

What We Offer

Opportunity to work with a fast-growing global edtech brand.

Collaborative and dynamic work culture.

Exposure to international markets and large-scale digital growth.