Performance Marketing Executive

Performance Marketing Executive

Experience : 2–3 years

Location : Andheri, Mumbai

About Nap Chief

Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.

This is not a “push buttons” role. You’ll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.

What You’ll Do (Your Impact)

• Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping) .
• Manage sizeable ad spends (₹XX–₹XX lakhs / month) with complete accountability for ROAS , CPA and other growth KPIs.
• Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
• Design and execute sophisticated audience strategies – segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.
• Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
• Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
• Coach and guide junior associates – set priorities, review their execution, and provide structured feedback to raise the team’s bar.
• Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
• Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.

What You’ll Bring (Skills & Experience)

Traits We Value

Why Nap Chief?

How to Apply

Send your CV / portfolio of campaigns you’ve managed to careers@napchief.com