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AI Enabled Digital Marketing Specialist
ConfidentialChennai, India8 days ago
Job descriptionIdentify, implement, and optimize AI-powered marketing tools (e.g., chatbots, personalization engines, predictive analytics, AI copywriting tools, image generation, automation) Automate and personalize user journeys with machine learning for segmentation and retargeting Design and execute data-driven, AI-enhanced A / B testing for creative, messaging, and landing pages Generate and synthesize performance insights using advanced analytics (Google Analytics 4, AI-based CRMs) Collaborate with product and content teams to pilot AI-driven experiments for user engagement and content delivery Stay updated on trends in AI, MarTech, and digital marketing; proactively test new solutions Work closely with sales, product, and academic teams to align marketing and business goals Train and upskill junior staff / freelancers on digital marketing and AI tools as required Represent the company at relevant industry events, webinars, and online forums Bachelor's degree or higher, preferably in Marketing, Computer Science, Data Science, Media, or related fields 2+ years experience in digital marketing, growth marketing, or performance marketing roles Hands-on experience with AI-powered MarTech tools (Jasper, Zapier, HubSpot, Hootsuite, ChatGPT / Bard, Adext AI, etc.) Strong understanding of analytics, campaign metrics, and AI-driven data decisions Proficient with digital ad platforms, automation, and email marketing solutions Creative problem solver with a rapid experimentation mindset Excellent written and spoken English communication; understanding of regional languages a plus Passion for EdTech, K12 education, and tech-enabled transformation Experience in EdTech, youth marketing, or educational content marketing Certifications in Google Ads, Facebook Blueprint, HubSpot, or similar platforms Portfolio of successful AI-powered marketing campaigns or MarTech experiments apply today!
About Us
We are a rapidly growing EdTech company redefining K12 learning, leadership, and life skills through state-of-the-art technology and innovative pedagogy. Our mission is to inspire and empower students, parents, and teachers across India and beyond.
Role Overview
We are seeking dynamic professionals who can seamlessly blend cutting-edge digital marketing with the latest AI tools and technologies. You will plan and execute result-oriented marketing strategies while leveraging artificial intelligence to optimize engagement, measure impact, and personalize the learner journey.
Key Responsibilities
Digital Marketing
- Develop, execute, and optimize digital marketing campaigns across all relevant channels (social media, search, email, content, display, influencer, and affiliates)
- Manage paid ad campaigns (Google Ads, Meta, YouTube, programmatic platforms), including budget allocation and ROI optimization
- Drive organic growth through content strategy, SEO, blog / article partnerships, landing pages, and community engagement
- Own email marketing, marketing automation, and drip campaigns for high open and conversion rates
- Lead and monitor lead generation, funnel management, and conversion improvements
- Analyze digital metrics, prepare reports, and iterate to continually improve campaign results
AI Integration & MarTech
Collaboration & Thought Leadership
Required Qualifications & Skills
Preferred / Bonus
If you are passionate about digital marketing and AI's transformative power, and ready to build the next generation of educational impact—
Place of Work : Chennai
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Skills Required
Digital Marketing, Youtube, Hubspot, Jasper, Google Ads, Seo, hootsuite
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Digital Marketing Specialist • Chennai, India
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