Head of Branding

V-Rich Natural Products Pvt. Ltd.

Position : Head – Branding

Location : Hyderabad, Telangana

Experience Required : 10+ Years

Department : Marketing & Branding

Reporting To : Managing Director

About the Company

V-Rich Natural Products Pvt. Ltd. is a fast-growing, clean-label dairy and natural foods company committed to offering products that are pure, healthy, and delicious. With an expanding portfolio of 50+ SKUs across dairy, condiments, and specialty categories, V-Rich is redefining the standards of authentic, wholesome, and sustainable foods for the modern Indian household.

Role Overview

We are seeking an accomplished and visionary Head of Branding to lead the strategic and creative development of the V-Rich brand. The ideal candidate will possess extensive experience in brand strategy, communication design, digital engagement, and consumer insights, preferably within the FMCG, D2C, clean-label, or guilt-free products and desserts domain. This role demands a balance of creativity, analytical acumen, and leadership excellence.

Key Responsibilities

Brand Strategy & Identity

• Develop and execute a comprehensive brand strategy aligned with the company's long-term business goals.
• Establish and maintain a strong, unified brand identity across all consumer touchpoints.
• Define brand architecture, positioning, tone, and visual language for the entire product portfolio.
• Develop a compelling brand narrative that emotionally resonates with consumers and fosters lasting recall.

Marketing Communications & Campaigns

Digital Branding & Content

Product & Packaging Development

Leadership & Collaboration

Consumer & Market Insights

Required Skills & Competencies

Qualifications

Experience in FMCG, D2C, or health & wellness food categories is preferred