Content Strategist

Company Description

Freyja is a fashion tech startup with a vision to revolutionize global fashion through innovation. Drawing inspiration from iconic fashion destinations around the world, Freyja promotes sustainable and ethical practices. We are inspired by London’s chic, Paris’s romance, Tokyo’s avant-garde, Milan’s sophistication, Seoul’s cutting-edge culture, and the allure of New York City to offer a unique fashion experience.

Role Overview As a Content Strategist , you’ll be the creative mind behind Freyja’s storytelling — developing, planning, and executing content strategies that resonate with modern, global audiences. You’ll collaborate closely with marketing, design, and product teams to ensure Freyja’s content reflects its identity : bold, aesthetic, and forward-thinking.

Key Responsibilities Develop and implement a content strategy aligned with Freyja’s brand vision and marketing goals.

Create and manage content calendars for social media, website, campaigns, and brand communications.

Write and edit compelling copy for digital platforms , including blogs, emails, ads, and brand stories.

Collaborate with designers, influencers, and marketing teams to ensure cohesive storytelling.

Analyze content performance metrics and refine strategies for better engagement and reach.

Stay updated on fashion, lifestyle, and digital trends to keep Freyja’s voice fresh and relevant.

Manage influencer briefs, campaign narratives, and creative collaborations.

Required Skills & Qualifications Bachelor’s degree in Marketing, Communication, Journalism, or related field .

2–5 years of experience in content strategy, copywriting, or digital marketing (fashion or lifestyle industry preferred).

Strong command over brand storytelling, tone, and visual communication .

Excellent writing, editing, and conceptual thinking skills.

Understanding of social media trends, SEO, and performance marketing content .

Creative mindset with the ability to balance style, storytelling, and strategy.