Content Strategist

Company Description

Freyja is a fashion tech startup with a vision to revolutionize global fashion through innovation. Drawing inspiration from iconic fashion destinations around the world, Freyja promotes sustainable and ethical practices. We are inspired by London’s chic, Paris’s romance, Tokyo’s avant-garde, Milan’s sophistication, Seoul’s cutting-edge culture, and the allure of New York City to offer a unique fashion experience.

Role Overview

As a

Content Strategist , you’ll be the creative mind behind Freyja’s storytelling — developing, planning, and executing content strategies that resonate with modern, global audiences. You’ll collaborate closely with marketing, design, and product teams to ensure Freyja’s content reflects its identity : bold, aesthetic, and forward-thinking.

Key Responsibilities

Develop and implement a

content strategy

aligned with Freyja’s brand vision and marketing goals.

Create and manage

content calendars

for social media, website, campaigns, and brand communications.

Write and edit compelling

copy for digital platforms , including blogs, emails, ads, and brand stories.

Collaborate with designers, influencers, and marketing teams to ensure cohesive storytelling.

Analyze content performance metrics and refine strategies for better engagement and reach.

Stay updated on

fashion, lifestyle, and digital trends

to keep Freyja’s voice fresh and relevant.

Manage influencer briefs, campaign narratives, and creative collaborations.

Required Skills & Qualifications

Bachelor’s degree in

Marketing, Communication, Journalism, or related field .

2–5 years of experience in

content strategy, copywriting, or digital marketing

(fashion or lifestyle industry preferred).

Strong command over

brand storytelling, tone, and visual communication .

Excellent writing, editing, and conceptual thinking skills.

Understanding of

social media trends, SEO, and performance marketing content .

Creative mindset with the ability to balance style, storytelling, and strategy.