Search Engine Optimization ExecutiveArcitech • Mumbai, Maharashtra, India
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Search Engine Optimization Executive
Arcitech • Mumbai, Maharashtra, India
4 days ago
Job descriptionOptimize titles, metas, headers, internal linking, media SEO, and schema for rich results. Manage content hygiene (canonicals, pruning, freshness) and page templates. Monitor crawl health and indexation (robots.txt, meta robots, X-Robots-Tag, sitemaps). Improve Core Web Vitals, page speed, rendering (CSR / SSR), and handle redirects / status codes. Support site architecture, pagination, faceted navigation, and duplication control. Execute high-quality link acquisition (digital PR, partnerships, unlinked mentions, citations). Track backlink health; escalate risk patterns and handle disavow only when warranted. Optimize profiles (categories, services, posts, Q&A, reviews, photos) and ensure NAP / citation consistency. Improve local landing pages and monitor map / local-pack rankings. Use AI tools for ideation, outlines, internal-link suggestions, and programmatic pages—with human QA, originality, and compliance. Own GA4, GSC, GTM basics (events, conversions, UTMs); build Looker / BI dashboards. Run title / snippet tests and report weekly KPIs with clear actions / impact. Create clear tickets for Engineering / Product / Design; align delivery to SEO roadmaps. Guide writers / designers and manage agency / freelancer output as needed. 2–5 years hands-on SEO with demonstrable improvements in rankings / traffic / conversions. Strong in : keyword research , competitor research , on-page SEO , technical SEO , crawling & indexing , off-page / backlinking , local SEO / GBP . Tooling : GA4, GSC, GTM (must-have); Ahrefs / SEMrush, Screaming Frog / Sitebulb; Looker Studio / BI. Working knowledge of schema, canonicals, hreflang, CWV, redirects; CMS experience (WordPress / Webflow / Shopify). Bonus : basic HTML / CSS / JS, regex, and / or Python / SQL for analysis.
Key Responsibilities
Keyword Research & Competitor Intelligence
- Build and maintain keyword clusters with search-intent mapping and prioritization.
- Run competitor analysis (content gaps, SERP features, backlink audits, share-of-voice).
On-Page SEO
Technical SEO, Crawling & Indexing
Off-Page SEO & Backlinking
Local SEO (GMB / GBP)
AI-Assisted SEO & Content Ops
Analytics, Experimentation & Reporting
Collaboration
Required Qualifications & Skills
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Search Engine Optimization Executive • Mumbai, Maharashtra, India
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