Content Strategist
Spectral ConsultantsPune, India1 day ago
Job descriptionContent Creation & Planning : Oversee content production across various channels (website, blog, social media, email newsletters, etc.), ensuring it is on-brand, relevant, and optimized for SEO. Cross-functional Collaboration : Work with the marketing, design, product, and SEO teams to ensure the content is visually appealing, aligned with brand guidelines, and optimized for search engines. Content Calendar Management : Develop and maintain a content calendar that aligns with product launches, marketing campaigns, and seasonal events. Ensure content deadlines are met consistently. Audience Research & Insights : Conduct regular audience research and gather insights to ensure content resonates with target personas. Use data to refine and optimize content strategies. SEO Optimization : Implement SEO best practices to ensure content ranks highly on search engines and drives organic traffic. Collaborate with the SEO team to identify keywords and track performance. Content Distribution : Work with the social media and email marketing teams to ensure the content is effectively distributed across the right channels and reaches the intended audience. Performance Tracking & Analytics : Analyze content performance using tools like Google Analytics, social media insights, and other relevant metrics to assess ROI and make data-driven recommendations. Content Optimization : Regularly update and refresh older content to maintain its relevance and effectiveness. Test and refine content formats for continuous improvement. Brand Voice & Consistency : Ensure all content aligns with the brand's voice, tone, and style guidelines. Maintain consistency across all content touchpoints. Exceptional writing, editing, and proofreading skills with an eye for detail. Ability to create compelling and concise content for diverse audiences. Strategic Thinking : Strong strategic thinking with a clear understanding of how content can align with business objectives, customer needs, and overall marketing strategy. Content Management Systems (CMS) : Experience using CMS platforms like WordPress, HubSpot, or similar
Job Title : Content Strategist
Location : Hybrid
Experience : 5-7 Years
Job Type : Full-time
Key Responsibilities :
- Content Strategy Development : Create a comprehensive content strategy that aligns with business goals, customer needs, and market trends.
Define content objectives, audience personas, messaging, and content formats.
Qualifications & Skills :
Experience : 5-7 years of experience in content strategy, content marketing.
Education : Bachelor's / Master's degree in Marketing, Communications, Journalism, or a related field.
Writing Skills :
(ref : iimjobs.com)
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Content Strategist • Pune, India
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