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Performance Marketing Manager (D2C Brands)

Performance Marketing Manager (D2C Brands)

Marcamor Consultingchennai, India
7 hours ago
Job description

Performance Marketing Manager (D2C Brands)

Experience : 5+ Years

Location : Hyderabad , India

Salary : Based on the Experience

Industry : D2C / E-commerce

About the Role

We are seeking a data-driven  Performance Marketing Manager  with extensive experience in scaling  direct-to-consumer (D2C) brands . The ideal candidate has successfully managed monthly campaign budgets of ₹10 lakhs+ , delivered strong ROAS, and understands the full funnel of digital customer acquisition.

Key Responsibilities Performance Marketing & Campaign Management

  • Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels .
  • Manage and scale monthly budgets of ₹10 lakhs and above, with a focus on profitable growth.
  • Build full-funnel acquisition strategies for D2C websites (Awareness → Consideration → Retargeting → Retention).
  • Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

D2C Growth Strategy

  • Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.
  • Implement A / B testing for creatives, audiences, bidding strategies, and funnels.
  • Optimize product pages for better CVR using insights from heatmaps and analytics.
  • Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

    • Analytics & Reporting

  • Monitor performance using GA4, Shopify Analytics, Excel / Sheets, Looker Studio , and other analytics tools.
  • Generate clear performance dashboards and present insights to management.
  • Track user journeys, attribution, and multi-touchpoint conversions.

    • Retention & CRM

  • Coordinate with the CRM team for email, SMS, WhatsApp workflows to improve repeat purchase rate.
  • Leverage remarketing and upsell strategies using first-party data.

    • Requirements

  • 5+ years of experience in Performance Marketing, specifically for D2C / e-commerce brands .
  • Proven track record of managing minimum ₹10 lakhs+ monthly ad spend .
  • Strong knowledge of Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking .
  • Expertise in campaign scaling , performance optimization , and conversion-focused strategies .
  • Analytical mindset with proficiency in Excel / Sheets , dashboards, and performance reporting.
  • Experience working with creatives—understanding of what works for D2C audiences.
  • Strong communication and cross-functional collaboration skills.

    • Good to Have

  • Experience with influencer-led performance campaigns .
  • Knowledge of affiliate marketing and marketplace ads (Amazon, Flipkart).
  • Hands-on experience with CRO tools like Hotjar, VWO, Optimizely .
  • Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

    • What We Offer

  • Opportunity to scale fast-growing D2C brands.
  • Ownership of digital growth with a high degree of autonomy.
  • A creative and data-driven work environment.
  • Competitive compensation and performance-based incentives.
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