Marketing Manager
Wonderla Holidays Ltd.Chennai, Tamil Nadu, India30+ days ago
Job descriptionCoordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness. Monitor website traffic, conversion rates, and online booking performance. Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM) Build partnerships with local businesses, RWAs, malls, and tourism stakeholders Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets. Associate with relevant regional events to build awareness and affinity Partner with the design team for creation of park-level creatives, videos, and branded content Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone Liaise with the PR team for press releases, media visits, and crisis communication. Ensure compliance with brand guidelines & maintain a consistent brand voice. Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required Manage the park’s marketing budget effectively, optimizing ROI on every activity Track KPIs : footfall, revenue growth, NPS, engagement, lead generation, and campaign performance Prepare monthly and quarterly reports for internal reviews Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market. Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred. For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory Strong understanding of regional markets and consumer behavior Well-versed with Tamil and English Proficient in digital marketing tools, Google Analytics, Social media platforms Understanding of local creator economy & influencer marketing trends Creative, data-driven, and highly organized Excellent communication and stakeholder management skills Passion for innovations, entertainment and customer experience Based at the park location with frequent travel for promotions & activations. 6 days working ( Mon-Sat) A dynamic, creative-led culture where your ideas take center stage & creativity blends with business impact Opportunities to work on high-visibility campaigns, launches & new ventures Complimentary park access and resort perks Career growth in one of India’s most trusted experiential brands
Key Responsibilities -
Marketing Strategy & Planning
- Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
- Plan integrated campaigns for season launches, festivals, new attractions, and special events.
- Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.
Digital & Performance Marketing
Offline & BTL Marketing
Content & Communication
Budget & Reporting
Requirements -
Education & Experience :
Skills & Attributes :
Work Conditions
Perks of Working with Wonderla
Join us to bring smiles to millions—one ride, one laugh, one memory at a time.
Create a job alert for this search
Marketing Manager • Chennai, Tamil Nadu, India
Related jobs
%20Ltd)
- Promoted
Marketing Manager
Planys TechnologiesChennai, Tamil Nadu, India Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment.Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and repor...Show moreLast updated: 14 days ago
- Promoted
Digital Marketing Manager
Volodychennai, tamil nadu, in We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia.
The priority is lead generation, including paid media, SEO, web...Show moreLast updated: 14 days ago
- Promoted
- New!
Growth Marketing Manager
JustCopy Incchennai, tamil nadu, in AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show moreLast updated: 16 hours ago
- Promoted
- New!
Digital Marketing Manager - Demand
Uplerschennai, tamil nadu, in We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.Planni...Show moreLast updated: 16 hours ago
- Promoted
General Manager Sales Marketing
Precision Machine & Auto Components (P) LtdTiruvallur, India Location : Vayalur, Near Sriperumbudur, Tamil Nadu.Industry : Precision Machining | Heavy Engineering | Auto Components.Company : Precision Machine and Auto Components (P) Ltd.We are a leading heavy a...Show moreLast updated: 1 day ago
- Promoted
Manager - Performance Marketing
EmeritusChennai, IN Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show moreLast updated: 30+ days ago
- Promoted
- New!
Performance Marketing Manager
WPP Media Worldwidechennai, tamil nadu, in Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show moreLast updated: 16 hours ago
- Promoted
- New!
Digital Marketing Manager
WPP Media - Indiachennai, tamil nadu, in WPP Media Announces Opening for Remote Digital Marketing Manager (Part-Time).WPP Media, a performance-driven digital agency known for delivering precision marketing at scale, has announced a new op...Show moreLast updated: 16 hours ago
- Promoted
- New!
Affiliate Marketing Manager
AppsClicksChennai, IN AppsClicks is a leading mobile performance marketing agency that uses AI, machine learning, and data analytics to connect clients with the right users.
With offices in Tel Aviv and Lisbon, we delive...Show moreLast updated: 2 hours ago
- Promoted
CoreStack - Partner Marketing Manager
CoreStackChennai, India Job Summary : We're looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business.
This is a high-impact role f...Show moreLast updated: 26 days ago
- Promoted
Marketing Manager
Wonderla Holidays Ltd.Chennai, Tamil Nadu, India Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
Plan integrated campaigns for season...Show moreLast updated: 30+ days ago
- Promoted
Asst. Brand Marketing Manager
GreatLakesChennai, Tamil Nadu, India Great Lakes Institute of Management, Chennai (ECR Campus).Brand Marketing & Communications.We are looking for a creative and detail-oriented.
Assistant Brand Marketing Manager.Brand & Communications...Show moreLast updated: 17 days ago
- Promoted
Performance Marketing Manager
XtracutChennai, Tamil Nadu, India If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...Show moreLast updated: 30+ days ago
- Promoted
- New!
Digital Marketing Manager
The NineHertz - Indiachennai, tamil nadu, in Search Digital Marketing Manager.With a client roster spanning startups to enterprise brands across industries like healthcare, finance, and eCommerce, The NineHertz is committed to driving measura...Show moreLast updated: 16 hours ago
- Promoted
- New!
Performance Marketing Manager
WPP Media Prochennai, India WPP Media Pro — Part-time, Remote.Every chapter of growth begins with intention.At WPP Media Pro, our intention is clear : to elevate brands through intelligent performance, disciplined creativity, ...Show moreLast updated: 11 hours ago
- Promoted
Marketing Manager
CultureMonkeyChennai, Tamil Nadu, India CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures.
We are known for our innovative approach, using employee engagement ...Show moreLast updated: 2 days ago
- Promoted
- New!
Performance Marketing Manager
Texonica DynamicsChennai, IN Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show moreLast updated: 2 hours ago
- Promoted
- New!
Marketing Manager
City Legal SolicitorsChennai, IN We are a UK-based law firm specialising in corporate immigration and individual immigration services.We serve both business and individual clients globally and are scaling our marketing operations ...Show moreLast updated: 18 hours ago