Category Manager

This role is critical for driving

Category growth and driving sales

in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also

shape sales strategy, influence conversion funnels, and forge partnerships

that directly impact business growth.

Key Responsibilities :

Category Strategy & Growth :

Own and grow the

category P&L , driving both scale and profitability.

Define and execute the

sales-led growth roadmap

for your category, with measurable targets across revenue, enrollments, and learner outcomes.

Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.

Go-to-Market & Sales Leadership :

Partner closely with the sales team

to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.

Build and mentor a

category-focused sales team , ensuring they hit and exceed performance targets.

Collaborate with marketing and growth teams to design

sales-driven campaigns

and innovative go-to-market strategies.

Own

direct sales, account management, and partner acquisition , engaging with decision-makers at institutes, franchise owners, and training organizations.

Proven ability to

consistently achieve and exceed sales targets .

Stakeholder & Partner Collaboration :

Work closely with academic, product, and career services teams to ensure category success.

Learner Experience & Revenue Optimization :

Ensure category sales efforts are designed to maximize enrollments while staying true to Masai’s learner-first mission.

Identify monetization opportunities within the category and

execute initiatives to boost revenue per learner .

Track category performance, analyze campaign impact, and provide actionable insights to leadership.

What We’re Looking For :

3–6 years of experience in

category management, sales strategy, or revenue growth roles

preferably in

Consumer Tech, Digital Services or fast-scaling industries

• . (Series C Organisations)

Strong background in

direct sales, institutional partnerships, and account management .

Proven track record of

meeting or exceeding revenue targets .

Skilled at designing

go-to-market strategies

and collaborating with sales teams to maximize results.

Strong commercial acumen

with hands-on experience in P&L ownership.

Data-driven mindset

with the ability to translate insights into strategies.

Good hold on People skills with Excellent communication, Negotiation, Resilience, ability to think deeply and Stakeholder Management skills.

A passion for

education, impact, and scaling fast-growing initiatives .

Why Masai?

A chance to

own and scale categories that impact thousands of careers .

Work in a

fast-growing, high-energy environment

with room to lead and innovate.

Competitive compensation with performance-linked incentives.

Direct exposure to leadership and the opportunity to shape Masai’s growth journey.